Do you need to advertise your car for sale? Congratulations! If you’re ready to start writing ads, that probably means you’ve already gathered up all of your paperwork, detailed your car, and done the rest of the prep work you need to do before completing a sale.
You’ve already done the hard part. Nice work!
Now it’s time to sit down and focus on the written details. Advertising your car for sale isn’t hard, but it does require you to go over your car’s specs with a fine-tooth comb.
You’ll also need to disclose some information about your personal history with the car and the reasons why you’re selling it. If you’re ready to get started, here are 7 tips to help you write an effective ad and sell your car as quickly as possible.
Quality Photos Make All the Difference
While your classified ad should be well-written, it must also include appealing visuals. Images of your vehicle will help to reassure prospective buyers, making them feel like they know exactly what they’re getting into.
Note that while professional-quality photography is great, accuracy is even more important. So, avoid photoshopping the flaws out of your photos, and aim instead to offer an accurate but appealing depiction of the car you’re listing for sale.
Make Your Description as Thorough as Possible
You don’t need to write a novel to advertise your car for sale. You should, however, be as detailed as you can possibly be.
As a seller, there are many benefits that come along with providing a very detailed description. A thorough description will speed up the sales process, and cut down on the number of conversations you need to have to find the right buyer.
If you have the original manufacturer’s information, consult your user manual, pamphlets and booklets, and even the original window sticker. These sources will give you valuable insights and help you make sure you’re not overlooking any features that might be important to potential buyers.
If you don’t have those resources on hand, you can get a good overview of your car’s standard equipment online from the manufacturer and sale listings at local dealerships. Be careful to only reference vehicles with the same trim package and options as yours.
Disclose the Reason Why You’re Selling the Car
We say this all the time, because it’s absolutely true when you’re buying and selling cars. Honesty is the best policy. When you advertise your car for sale, you should be upfront about the reason why you’re selling. The trick is to be open and honest without providing too much detail.
An appropriate reason for selling might be, “I’m selling this car because I’m moving to a different town.” An inappropriate reason might be, “I’m selling this car because my house is in foreclosure and I have to move to a different town by the end of the week.”
The first reason is honest and accurate, without disclosing too much detail. The second reason will invite lowball offers from people who think they can take advantage of your personal situation to get a lower price on your car.
Be Honest About Your Vehicle’s History
If your car is a salvage, don’t try to pretend it’s not. If you’ve added aftermarket mods that weren’t included in the standard options, be sure to mention these updates when you advertise your car for sale.
Being upfront about these things will help to build buyer trust, which can lead to better offers. If you’ve taken good care of your car over the years and kept careful maintenance records, disclosing your vehicle’s entire history will be especially beneficial.
Get an Accurate Reading for Your Gas Mileage
Fuel economy is important to buyers, and with good reason. When you advertise your car for sale, you’ll want to gauge the actual gas mileage you’re getting today.
Getting a sense of your real-world gas mileage is easy. Simply keep your gas receipts for a few tanks, jot down your odometer mileage after each purchase, and share the details.
Include Specific Terms When Your Advertise Your Car for Sale
When it comes to your payment terms, being vague can only hurt you. It’s much better to clearly state which payment methods you’ll accept.
Pro tip: always avoid taking personal checks. Money orders and cashier’s checks are standard. If you plan on holding on to the title until the payment clears, be sure to state this clearly when you advertise your car for sale.
List a Specific Asking Price
When you’re writing your ad, include a specific asking price. Don’t add “or best offer” to your listing. This invites people to send lowball offers and allows them to negotiate outside the value range that you have in mind.
List one specific price. If you’re willing to negotiate, your buyers will have to use your asking price as their starting point, and this will help you sell your car within your acceptable price range.
If you’re not sure what your vehicle is worth, let The Appraisal Lane help. Our team of appraisers will give you the exact value of your vehicle in 30 minutes or less.